PHLCVB Announces New Hires to Communications and Global Tourism Teams

October 27, 2021


PHILADELPHIA – Today, the Philadelphia Convention and Visitors Bureau (PHLCVB) announced it has filled three important communications roles, one global tourism sales position, and promoted two members of its team. The PHLCVB’s newest communications team members, Jaime Martorana, Chelsea Ann Rovnan and John Ryan, will help the organization continue to position Philadelphia as a premier destination for meetings, conventions, events and overseas leisure travel.

“We are thrilled to welcome three new talented individuals to the organization,” said Joe Heller, vice president of marketing and communications for the PHLCVB. “Growing our team with their diverse set of skills and backgrounds will allow us to elevate our work promoting Philadelphia on a global scale with new and innovative ideas.”

Jaime Martorana has been named communications manager, spearheading the organization’s domestic public relations efforts and day-to-day PR operations. Prior to joining the PHLCVB, she served as public relations manager for standards development organization ASTM International and public relations specialist for Eastern State Penitentiary Historic Site. Martorana also serves on the board of directors for the Philadelphia Public Relations Association.

John Ryan has been hired as the PHLCVB’s social media specialist where he will be planning, creating and managing strategic content for the organization’s broad range of 12 domestic and 14 international social media platforms. Most recently, Ryan managed social media and developed digital communications for Philly311, the City of Philadelphia’s customer service center for non-emergency inquiries. He has also worked as video editor for Weathervane Music Organization.

Chelsea Ann Rovnan has joined the PHLCVB team as content coordinator, supporting the organization’s creation of communications material for print and digital platforms that will amplify key storylines about the city and the PHLCVB. Prior to joining the PHLCVB, Rovnan spent five years as a news writer for CBS-3 Eyewitness News. A graduate of Temple University, Rovnan worked as copy editor for WHIP Radio and has bylines with The Temple News.

Also joining the PHLCVB is Global Tourism Sales Manager Melissa McClure. She previously served as sales manager for domestic and international leisure travel for Visit Fairfax based in Fairfax, Virginia. In her role on the global tourism team, McClure will support the PHLCVB’s efforts to increase overseas visitation to Philadelphia by creating and executing sales and marketing strategies in key European markets.

The PHLCVB also recently elevated two current members of their communications team. Robin Bloom has been promoted to director of content, leading the strategy, creation and management of all PHLCVB content streams, including web, social media and print, and overseeing international communications. Before joining the PHLCVB in 2017, Bloom served as producer and on-air host for WHYY for more than 20 years.

Kyle Huff has been promoted to content manager, charged with the creation and management of PHLCVB communication materials, including serving as editor of the organization’s print and digital publications. Prior to his promotion, he held the social media specialist position. Before joining the PHLCVB in 2018, Huff served as social media strategist and digital content curator for Honeygrow.

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About the PHLCVB:

The Philadelphia Convention and Visitors Bureau (PHLCVB) creates positive economic impact across the Philadelphia region, driving job growth and promoting the health and vibrancy of our hospitality industry by marketing the destination, the Pennsylvania Convention Center, and attracting overnight visitors. The PHLCVB’s work engages our partners, the local Philadelphia community as well as culturally and ethnically diverse regional, national and international convention, sporting event and tourism customers. The PHLCVB is also the official tourism promotion agency for the city of Philadelphia globally and is responsible for growing the number of overseas leisure visitors who come to the region each year. To learn more, visit

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