Biography: Brian Said, Executive Director, Tourism Division

Brian Said has a well rounded combination of education and leadership experience from world class organizations in both the U.S. and Europe. With a great passion for the travel industry and more than twenty years experience, he has accumulated unparalleled experience and achieved success in all aspects of destination marketing, air service development, hotel operations, sales & marketing and revenue management at major travel destinations, luxury and high end properties in Europe and USA.

He is an expert in destination sales and marketing to the travel trade, has cultivated valuable relationships with industry representatives, tour operators and travel outlets across the globe and possesses a sound knowledge and understanding of his clients and the marketplace.

Brian works with the PHLCVB team and its international representatives to promote Philadelphia to international markets, including the U.K., Germany, France, Spain, Italy, Brazil, China and other emerging markets. He also works to grow Philadelphia’s domestic group tour business nationally with key tour operators representing the city at major international and domestic trade shows and events. Brian is a road warrior with more than 42 trips around the globe thus far ( and is fluent in Maltese, Italian and English with working knowledge of Spanish and German.

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