Philadelphia Convention and Visitors Bureau Previews 2026 Slate of Events, Touts Stability of Major Events Impact in Philadelphia

PHLCVB Previews 2026 Slate of Events, Touts Stability of Major Events Impact in Philadelphia

PHLCVB shared a projected economic impact of more than $1 billion
from future business booked for years 2027 – 2030

PHILADELPHIA – Today, nearly 900 regional hospitality and business professionals gathered at the Pennsylvania Convention Center for the Philadelphia Convention and Visitors Bureau (PHLCVB) Annual Luncheon. At the event, the PHLCVB previewed the slate of major events set to take place in Philadelphia in 2026 and announced it has secured business representing more than $1 billion in projected economic impact for Philadelphia for the years 2027 through 2030, in a long-range preview of the events industry.

“While the PHLCVB has been instrumental in attracting and booking the major events taking place in 2026, a banner year for Philadelphia, our team has also been working diligently to make sure our city’s success endures far into the future,” said Gregg Caren, PHLCVB president and CEO. “We are proud to share a preview of what’s ahead for meetings, conventions and events that will continue to support the more than 100,000 hospitality professionals in Philadelphia.”

This year’s theme, “United for 2026” mirrored how Philadelphia is preparing for a year unlike any other. Together, the tourism and hospitality industry, business community and city leaders will welcome FIFA World Cup 2026™ matches, America’s 250th anniversary, MLB All-Star Game™, PGA Championship, NCAA March Madness and more. The PHLCVB Annual Luncheon provided an opportunity for the industry to come together to celebrate the partnerships empowering Philadelphia’s global moment.

The annual event benefits the PHLCVB Foundation, which supports the Philadelphia tourism community through education, economic development, community improvement and outreach efforts and by providing hospitality sector support.

Each year at the Luncheon, the PHLCVB Foundation recognizes a local college student studying hospitality with the Marie Baker Brown Scholarship. This year, the Foundation awarded Shrita Brown, a senior at Temple University. Shrita also serves as president of the Temple chapter of the National Society for Minorities in Hospitality, director of membership for Eta Sigma Delta sorority, and works as a visitor experience associate for the Philadelphia Visitor Center Corporation, in addition to being founder of a travel agency. Representing the next generation of hospitality leadership in Philadelphia, she was recognized for her commitment to equity and sustainable travel.

The Pennsylvania Convention Center, this year’s Luncheon venue, also provided an update on their ongoing digital signage project, which, when completed will be the most extensive array of digital assets within any convention center in the United States. The more than 150 digital screens will offer customers cost effective signage options and unique branding opportunities to create memorable and interactive event experiences.

Download images from the 2025 PHLCVB Annual Luncheon here.

###

 About the PHLCVB:

The Philadelphia Convention and Visitors Bureau (PHLCVB) creates positive economic impact across the Philadelphia region, driving job growth and promoting the health and vibrancy of our hospitality industry by marketing the destination, the Pennsylvania Convention Center, and attracting overnight visitors. The PHLCVB’s work engages our partners, the local Philadelphia community as well as culturally and ethnically diverse regional, national and international convention, sporting event and tourism customers. The PHLCVB is also the official tourism promotion agency for the city of Philadelphia globally and is responsible for growing the number of international leisure visitors who come to the region each year. For high-resolution photo and video, story starters, press trip information and more, visit discoverPHL.com/press-room.

About the PHLCVB Foundation:

The Philadelphia Convention and Visitors Bureau Foundation (“Foundation”) was established in 2002 to conduct public, charitable, and educational activities and to attract additional support for those activities from foundations and the general public. The Foundation has a 501(c)(3) tax-exempt status because its activities are charitable and educational. The mission of the Foundation, in cooperation with the City of Philadelphia and the Commonwealth of Pennsylvania, is to provide funding in support of activities that promote, beautify, and celebrate Philadelphia in an effort to stimulate the city’s tourism industry. Together with its partners, the Foundation supports projects that make the city more inviting to visitors, especially those attending a convention or special event, or visitors traveling from another country. In addition, the Foundation helps Philadelphians prepare themselves for careers in the region’s dynamic hospitality industry, and assists corporate visitors by identifying meaningful local social investments.