Partner with PHLCVB to connect with meetings, events and visitors!
PHLCVB partnerships are designed to help you grow awareness, generate leads, build relationships and stay top-of-mind with event planners and visitors through:
- Direct connections with meeting planners, tour operators, and event organizers
- Marketing exposure across PHLCVB digital channels, sales materials, newsletters, and planning tools
- Invitations to networking opportunities and signature industry events. Check out our calendar of events.
- Opportunities to participate in site visits, sales missions, and familiarization tours
- Data, insights, and resources to help inform your business strategy
PHLCVB offers tiered partnership levels designed to meet you where you are — whether you’re looking for foundational visibility or deeper strategic collaboration. Partnership options scale based on your goals, level of engagement, and desired exposure.
PHLCVB partners include hotels, restaurants, attractions, venues, transportation companies, DMCs, and professional services supporting meetings, conventions, and tourism throughout Greater Philadelphia.
Explore our partnership levels (Community, Momentum and Signature) to find the right fit for your business.
Custom Partnership Levels
For partners seeking a more tailored approach, PHLCVB offers a customizable elevated partnership designed around specific business goals and organizational needs. This flexible level may include expanded marketing and sales opportunities, sponsorships, and customized visibility across PHLCVB programs. It is also ideal for partners with multiple brands, locations or companies within their business organization. Contact our partnership team to begin building the ideal partnership level for you.
“AMAZING! The PHLCVB team does an excellent job encouraging global and domestic travel partners to experience Philadelphia themselves and arranging fun-filled itineraries to show off the best and most authentic aspects of our city. We are honored at City Food Tours to be part of their experiences.”
Matthew Schillizzi Owner, City Food Tours
Partnership Program FAQ
The PHLCVB has developed a newly recalibrated partnership program. How did they go about this process and who was engaged?
Over the past year, the PHLCVB conducted a comprehensive review of the partnership program to ensure that it continues to deliver meaningful value for all types of involved businesses. This process included engaging a national consulting firm with extensive experience in destination partnership models, as well as gathering input from a broad range of local partners, community stakeholders, internal teams, and national peers.
Our goal was to:
- Build on the strong foundation PHLCVB has established with current partners
- Review and refine a wide range of benefits
- Update the pricing structure for non-lodging partners
- Incorporate feedback from stakeholder interviews
- Identify national best practices, trends and opportunities
- Deliver a framework that is aligned with and incorporates guideposts of other key initiatives of the PHLCVB
Why is this happening now?
The partnership program has not been updated significantly since the Covid-19 pandemic. As Philadelphia’s tourism and hospitality ecosystem continues to evolve, it is important to align our value proposition in a more meaningful and relevant way for the future.
What benefits are included in the PHLCVB Partnership Program?
PHLCVB partnerships offer flexible levels of marketing, access, research and engagement opportunities designed to help businesses connect with customers, generate leads, and grow. Benefits vary by partnership level. A full list of benefits can be found here.
Are there new program benefits this year?
There are several new benefits this year including an expanded convention calendar and new educational tools and programs, among other opportunities.
How do I choose the right partnership level?
Each partnership level is designed to meet businesses where they are – whether they are seeking more networking opportunities, increased visibility, or to better align with the PHLCVB sales and marketing efforts. Our partnership team is available to help you determine which level is best for you.
How can I maximize my partnership benefits?
Partners are encouraged to actively engage with the program by:
- Keeping their DiscoverPHL.com listings up to date with the best images, descriptions and categories about their businesses
- Submitting events, promotions, and special offers for inclusion in PHLCVB updates
- Attending partner events like PHLCVB Global Tourism Update Meetings, the Philadelphia Tourism Outlook, networking events, and more.
- Participating in webinars, workshops and learning opportunities
- Keeping in touch with PHLCVB staff
Are there additional opportunities beyond the three partnership levels?
Yes. The PHLCVB offers a customizable partnership level designed for organizations seeking deeper engagement. These tailored partnerships may include sponsorship opportunities, enhanced marketing visibility and customized access to PHLCVB programs. This option is also ideal for organizations with multiple brands, locations or subsidiaries.
How will my business be promoted as a PHLCVB Partner?
Partner promotion may include listings on DiscoverPHL.com, inclusion in visitor and event planning guides, exposure through PHLCVB marketing and communications promotions, and opportunities to engage with meeting planners, tour operators and event professionals. Opportunities vary by partnership level.
How do I submit events, deals and news for promotion?
Partners may submit events, special offers and news through the partner portal or by contacting the Partnership team.
How will PHLCVB communicate partner opportunities and updates?
The PHLCVB communicates with partners through monthly e-newsletters, targeted email communications, and event invitations. These communications share industry insights, upcoming opportunities, and ways to engage with the PHLCVB and events.
What changes are being made to partnership pricing?
As part of the program refresh, the PHLCVB has introduced a clearly defined pricing structure for non-lodging partners with multiple levels offering corresponding benefits. The free partnership option has been eliminated as it did not provide sufficient value for partners. Full pricing details can be found here.
How do I pay my invoice?
Invoices will be sent in February 2026. There are several ways you can process your partnership dues:
- Online by using the partnership portal
- Share credit card information over the phone by contacting the Finance department at (215) 636-3401 or send via e-mail to accountsreceivable@discoverphl.com.
How does renewal work?
Partnerships are renewed annually. Renewal invoices will be distributed in December each year for the following year’s partnership dues.
Who should I contact if I have questions or need assistance?
The PHLCVB Partnership team is here to support you. For questions about partnership levels, benefits, and engagement opportunities, please contact partnership@discoverphl.com
Partnerships
Contact our Partnership team.
